Pricing your home correctly is one of the most important decisions you’ll make as a seller. Too high, and your property risks sitting on the market. Too low, and you could lose thousands in potential profit. Here’s how Washington homeowners can strike the right balance when setting a listing price in 2025.
A CMA looks at similar homes recently sold in your neighborhood. This provides a realistic benchmark for what buyers are actually paying. Washington markets can shift quickly, so relying on last year’s prices alone may cause you to under- or over-price.
Mortgage rates, housing supply, and buyer demand all influence pricing. For example, in Pierce County during 2024, homes priced competitively sold in just 17 days on average, while overpriced homes lingered for over 40 days.
The time of year matters. Spring and early summer typically bring more buyers, which can justify a slightly higher listing price. In contrast, listing in the winter may require more aggressive pricing to attract attention.
Many sellers are tempted to list high “just to see what happens.” The problem? The first two weeks of a listing are critical—overpriced homes turn off buyers and risk needing multiple price cuts, which can make a property look stale.
Renovations, new roofs, or upgraded kitchens can justify higher pricing. On the other hand, deferred maintenance or outdated features may mean pricing more competitively. Homes in Washington with turnkey updates often sell for 5–10% more than similar properties needing work.
It’s natural to feel your home is worth more because of memories attached to it. But buyers are guided by data and appraisals. Working with a professional ensures your pricing reflects market reality, not just sentiment.
