Today’s buyers begin their home search online—and in Washington, that often means scrolling through listings, photos, and virtual tours before ever stepping foot inside a property. To maximize exposure and attract serious buyers, sellers need to embrace online marketing and virtual tools.
Virtual tours give buyers the ability to walk through a home from anywhere. Whether they’re relocating from across the state or just previewing before scheduling a showing, this tool helps your home stand out in crowded online marketplaces.
High-quality photos are essential, but adding short walk-through videos or drone footage elevates your listing. Buyers can see layout, flow, and lifestyle features that photos alone can’t capture.
Platforms like Facebook, Instagram, and even TikTok have become powerful real estate tools. Showcasing your home through reels, ads, and neighborhood spotlights ensures your property reaches both active buyers and those just beginning their search.
Your listing shouldn’t live in just one place. Through MLS, Zillow, Redfin, and Realtor.com, your home gains exposure to thousands of Washington buyers. A strong digital strategy ensures consistency across platforms.
Unlike traditional open houses, virtual tours are available any time of day. This convenience increases engagement and allows more buyers to interact with your listing—even outside typical showing hours.
According to the National Association of Realtors, listings with virtual tours generate 87% more views than those without. Homes marketed with professional digital media sell 32% faster on average and often receive multiple offers due to higher exposure.
